[In the western countries, drinking alcohol is not only largely accepted but also largely encouraged. I do not blame the act of drinking alcohol. I understand how and why people do it. I myself often enjoy giving in to drinking a few beers. However, having witnessed close people falling into serious alcoholism, I can’t stress enough the dangers of its long term effects. This photo is part of a series about alcohol, made in the context of the 100% Stuck In Plastic challenge “make it seem”: http://www.stuckinplastic.com/2016/03/make-seem-new-challenge] Almost 6 months ago, folks from 100% Stuck In Plastic proposed a challenge called “Make it seem”. The goal was to take four different photos and make it convey a message different than one first intended. For this challenge I didn’t want to take four different photos that would be more or less unrelated to each other. One of the goals I set to myself this year is to try to make my work more coherent. So I decided to transform this challenge into a small project by taking a series of photos that would tell a single story.