[In western countries, drinking alcohol is not only largely accepted but also largely encouraged. I do not blame the act of drinking alcohol. I understand how and why people do it. I myself often enjoy giving in to drinking a few beers. However, having witnessed close people falling into serious alcoholism, I can’t stress enough the dangers of its long term effects. This photo is part of a series about alcohol, made in the context of the 100% Stuck In Plastic challenge “make it seem”: http://www.stuckinplastic.com/2016/03/make-seem-new-challenge] As soon as I started to think what I could make for the challenge, I realized that most of things I had to “make it seem” were very subjective. Instead of taking a happy photo and make it seem sad, and, a sad photo and make it seem beautiful, couldn’t I take a single photo that is happy, beautiful and/or sad depending on the way you look at it? I was even more disturbed with making a photo that is “normal” and make it seem shocking. What is something normal? I do not consider myself normal so how am I supposed to make a “normal photo”?