[In western countries, drinking alcohol is not only largely accepted but also largely encouraged. I do not blame the act of drinking alcohol. I understand how and why people do it. I myself often enjoy giving in to drinking a few beers. However, having witnessed close people falling into serious alcoholism, I can’t stress enough the dangers of its long term effects. This photo is part of a series about alcohol, made in the context of the 100% Stuck In Plastic challenge “make it seem”: http://www.stuckinplastic.com/2016/03/make-seem-new-challenge] Because of the difficulties I had with having ideas for the other photos, I decided to start with: “Make a photograph of something that you want the world to know about and make it urgent.” It meant to me that for once I had to make a photo about a serious topic. There are things I want the world to know about, and these are generally serious topics. I have to admit that with my photos I want to make people dream rather than think about reality. But couldn’t I make an exception and use toy photography to talk about a serious topic? One of those serious topics, which I think it is important to talk about, is alcoholism and its long terms effects. Still, I’ve also aimed at talking about a serious topic using humor in my photography.